You Can’t Just Personalize for Email
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When we think of personalization, email still most often comes to mind. In very early days, personalization simply meant auto-inserting your...
View ArticleTop Conversion Optimization Secrets Used by Amazon
By Omri Yacubovich | Head of Marketing @ Commerce Sciences “If you decide that you’re going to do only the things you know are going to work, you’re going to leave a lot of opportunity on the table.”...
View ArticleGuide to Real-Time Offers and Coupons for E-Commerce Retailers
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Coupons have been used almost as long as online shopping and were used in brick and mortar shopping before that – and with good reason!...
View ArticleE-Commerce Conversion Optimization 101
By Omri Yacubovich | Head of Marketing @ Commerce Sciences E-commerce conversion is influenced by many different factors, including some you probably know already: price, selection, and ease of...
View ArticleScalable Ecommerce Personalization Is Easier Than You Think
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Each person is unique and comes to your website with their own motivations, needs and intent. Why is it that some companies are holding back...
View ArticleCheat Sheet: 4 CRO Tactics You Can Implement Today
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Here’s a cold, hard fact to chew on: 97% of people who visit your site don’t convert. There are numerous reasons people bounce without taking...
View ArticleGetting Over 4 Major Ecommerce Website Personalization Hurdles
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When an ecommerce site offers a personalized experience, visitors remain on the site longer, download more offers and ultimately make more...
View Article4 Ecommerce Trust Factors & How to Use Personalization to Win Them
By Omri Yacubovich | Head of Marketing @ Commerce Sciences There are a few simple rules I live by, one of which is that trust is earned. That same rule can be applied to e-commerce. Consumers can come...
View ArticleHow On-Site Personalization Reinforces Ecommerce Branding
By Omri Yacubovich | Head of Marketing @ Commerce Sciences “People are different, why keep your site the same?” This is the very premise of what our company does, via personalization for ecommerce...
View Article5 Simple Ecommerce Personalizations for Consumers You Know Next to Nothing About
By Omri Yacubovich | Head of Marketing @ Commerce Sciences If you feel like e-commerce personalization is just too complicated or time consuming for you to get into, you’re not alone. It’s a common...
View Article11 A/B Testing Ideas to Boost Your Ecommerce Conversion Optimization Efforts
By Omri Yacubovich | Head of Marketing @ Commerce Sciences We know A/B testing is critical to ecommerce success, but it’s understandably intimidating for smaller retailers. Even though 75% of the...
View Article8 Key Ways to Scale Your A/B Testing Campaigns
By Omri Yacubovich | Head of Marketing @ Commerce Sciences When determining the platform for your site, scalability is key. The platform needs the ability to grow and change with your business so it...
View ArticleMatching Compelling Content to Consumer Intent with Ecommerce Personalization
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Should all website visitors be treated equally? Not necessarily. When it comes to conversion rate optimization, it is essential to provide...
View Article9 Key Consumer Emotions & How to Trigger Them with Website Personalization
By Omri Yacubovich | Head of Marketing @ Commerce Sciences As much as we would love our e-commerce site visitors to take every prescribed action and make logical decisions based on the experience...
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Practical E-Commerce Marketing Tips for Holiday Shopping Season Success
By Omri Yacubovich | Head of Marketing @ Commerce Sciences The lucrative holiday shopping season will be upon us soon, and for many online retailers it’s the difference between an okay fiscal year and...
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7 Can’t-Miss Website Personalizations for Your Best Holiday Season Yet
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Over half of online marketers feel that the ability to personalize web content is fundamental to their online strategy, according to Adobe and...
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7 Effective CRO Tips You Didn’t Know You Could Implement This Quickly
By Omri Yacubovich | Head of Marketing @ Commerce Sciences You’re getting the right people to your site with your remarketing and you’re serving them a mobile-enhanced experience. Your email marketing...
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3 E-Commerce Personalization Tips to Help You Grow Your Email List by 300%
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Email marketing has been around almost as long as the Internet itself, but it’s not dead yet (despite many declaring it so over the last...
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5 Tips for Scientifically Accurate E-Commerce A/B Testing
By Omri Yacubovich | Head of Marketing @ Commerce Sciences A/B testing is a critically important part of your conversion optimization strategy, but simply running tests just isn’t enough. Marketers...
View Article5 E-Commerce CRO Best Practices That Are Flat Out Wrong
By Omri Yacubovich | Head of Marketing @ Commerce Sciences Imitation may be a form of flattery, but it isn’t always the best business approach. This is especially true when dealing with traffic to your...
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