By Omri Yacubovich | Head of Marketing @ Commerce Sciences
Should all website visitors be treated equally? Not necessarily. When it comes to conversion rate optimization, it is essential to provide personalized content whenever possible.
One-third of marketing professionals feel personalization will be the single most important aspect to marketing in the future. That says a lot about where things are heading.
Here are some benefits associated with giving visitors a personalized experience:
- First impressions are everything: amaze your visitors with your content
- Delight them with your content and conversion is more likely
- Connecting personally magnifies brand loyalty
You likely understand the importance of ecommerce personalization and personalized content, but there is still an important question that must be answered. What steps can you take to match compelling content with your site visitor’s intent?